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Is whiplash and injury pain relief part of wellness chiropractic care? Several months ago someone presented a demo to me of a marketing campaign they were thinking of rolling out in my area. They showed me some slides, pretty graphics, a mini commercial, and gave me a pitch that the world is moving towards wellness so it would be in my best interest to get on the bandwagon of optimum health and wellbeing and begin projecting that to my community. With their help, and several thousand dollars of my hard earned hands on adjusting money, they could get me exclusively recognized as a wellness expert in my area. They did not want to mention chiropractic in any advertising as to not give the public the wrong idea. Instead, I was to be marketed as a wellness expert! I decided to decline on the offer and continue to do what has worked for me best in the past… ask for referrals. So it’s months later and I’m searching online (notice I do that a lot) and I come across some marketing from this same company. Wow, find out how you can get the pain relief you deserve for your recent auto accident and resulting whiplash injury. Call today to schedule your chiropractic appointment. Now, I have nothing wrong with people seeking chiropractic care after being involved in a car accident, but is that wellness? I thought wellness care was something one typically paid cash for, involved affordable plans that allowed you and your entire family to get adjusted, and was focused around the correction or reduction of vertebral subluxation. Having your head strike your seat rest and moving backward, after your vehicle was plowed into and your body is moving forward, is not what I visualize as a wellness experience. No, this is something commonly known as personal injury and yes it’s something many chiropractors specialize in, I’m not denying that. There are lots of companies driving personal injury clients to chiropractors, I like when they are clear that their intent is just that. There are lots of companies promoting wellness services on behalf of chiropractors, I’m OK with that too. Nice when they describe clearly what it is they intend to do. Not all chiropractors have a practice like mine, some specialize in things like auto collisions and work injuries. Chiropractor, Suzanne Frye, who went to the same school I did (CCCLA) sees lot’s of “PI” patients. Call her if you are you are seeking chiropractic care in Lancaster, CA. The Chiropractors Pennsylvania page on Planet Chiropractic makes a good example of how different chiropractors practices can be. On the page are a number of chiropractors I’d feel comfortable referring to. I’d go see Ram Parikh for a personal injury or wellness, Sharon Gorman for a rockin’ adjustment, Joe Strauss for straight chiropractic (does Joe see personal injury cases?), and Skip George for scoliosis corrective care. BTW: Nobody asked for links here. I picked Lancaster and Pennsylvania since they have something in common. And for you that may be wondering what should I do now? I was in an accident or I want affordable family wellness care, who should I call. I’ll let you in on a secret… Either way, call a local chiropractor and ask them this question “What is a subluxation?” If they can’t answer you or flub about as if they have no clue, it’s likely a sign to call someone else. 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by Michael Dorausch, DC

They pop up like weeds, offers to chiropractors to get you “top” in search engines with magic search engine techniques and “soon to be” high traffic domain destinations. They use fear, your “territory” is still available but it will soon be gone, act now, send us your money, we are going to be at the top and you could be there too!

Someday I may have a list together of companies I’ve seen appearing in emails (spamming me), and in online advertisements, that were here today and gone tomorrow. It appears that for every one I see fail, two pop up. These companies are sometimes referred to as “skimmers” as they get your credit card for whatever monthly fee they can, and then they bid low in the search engines, hoping to capture enough consumer attention to make a profit.

The big players already have organically top ranked websites for the most popular terms and they also do paid placement, that is a much better model to follow.

Watch out for services that…

1. claim to soon be at the top of search engines for chiropractic related terms (why are they not there now?)
2. claim to soon be the most visited website for people seeking chiropractic care (again, why are they not there now?)
3. claim “top listings” but really mean paid positioning ad placements and not #1 organic search position results
4. use spam techniques to contact you and potentially the people in your community

What nearly none of these companies ever mention is that you could do almost all of this yourself (at least a few thousand already do) with a google adwords account (or some other search engine company account). You can create geo-targeted, finely tuned, paid search traffic for your website, it’s almost a no-branier.

This model applies to any industry but I pay particular attention to what is going on in chiropractic online, having been involved in it since the early 1990’s.

There are some great online services out there providing solid online marketing services, you just have to be savvy and rule out the “One Hit Wonders.” They usually burn through their cash and your credit cards in about 90 days, all will often quit while they are still ahead. What happens to your “territory” then?

For what it’s worth I currently don’t use paid placement advertising for my Los Angeles Chiropractic office but I have in the past and it can be a great tool if that is something you want to do. If you are in a non-metro area you may really be in a good position to benefit from paid placement. Then again, in smaller metros you can also dominate organically.

Alright, enough of my chiro rant!

Related Topics: Chiropractic Internet Directory Scams

Dr. Darrel Crain has been a contributing author to planet chiropractic news for the past few years. He’s done an incredible job and has continued to provide some great content for the web site. He gets quite a bit of e-mail from those reading his articles. An e-mail was sent to me which I forwarded on to him that was sent by a student at Parker Chiropractic College in Dallas, Texas.

Dr. Crain and I both agree that the raw energy pouring out of new chiropractors is something to love. The student was hoping that “every chiropractor” would read the article so his comments are being posted here along with a link to the original piece. Thanks to all that send encouraging comments our way. We don’t always get a chance to post them or include them in content but let me say that I am appreciative to every individual that has sent something our way.

—-
Dear Dr.

My name is Davy Rigsby and I am a tri 7 student at Parker. The article that was posted on your website titled, “Does Chiropractic Technique Matter” is one of the best articles I have read on your website to date. It gives such clarity of what we do and what our intent and purpose should be for every adjustment that a patient receives from us. I hope that every chiropractor reads this article so that they too can be refreshed and more clear as to what our purpose in chiropractic is. Thank you for your website and for the wonderful articles that make me more passionate about getting out into the world and giving true health to people and saving lives!

Yours in health,
Davy Rigsby
—-

Thanks again Davy for sharing your thoughts. It’s great to know that students in chiropractic colleges throughout the world are benefiting from the content appearing on this website. As of Thursday, there will be nine years of news posts made to the Planet Chiropractic website. Every article ever published in the news is still available online and you can get access to all that content from the archives news page.

Planet Chiropractic last week published a news article regarding the topic of vaccinations, a concern from parents about a possible link to autism, and a group of court hearings that began on Monday, June 11, 2007 in Arizona. Like nearly every news article published on planetc1.com since 2002, the piece appeared in Google News, along with hundreds of other articles written around the vaccination court cases. No doubt there were parties real unhappy that this article was appearing on major newswires and we at Planet Chiropractic are continuing to deal with the aftermath of attention received. We work to make every situation a positive one and continue to move forward delivering the news like we’ve done for the past nine years. Over the next few days we’ll introduce some of the e-mails we received from parents who felt they were shouting but could not be heard in the major media. Here is one of those e-mails we received…

—
Words can’t describe how much I appreciate your article “Vaccine Related Autism Cases Killed in Press“. I have spent the last three days writing letter after letter to local newspapers, national newspapers, and major television networks in an attempt to make them understand that the parents seeking justice in the vaccine court are not conspiracy-seeking activists. It was so refreshing to “come up for a breath” and read your article. NBC’s Today show went so far as to accuse these parents of “be in it for the money”. I am outraged at this comment when I think about the many parents who have had to sell their house or spend their entire savings on treatments for their children.

Personally I do have a vaccine injured child but due to the statutes of limitations I have not been able to file a claim under the NVICP. I am very grateful for your comments about the lack of attention to the independent research indicating a very strong causal relationship between Thimerosal and neurodevelopmental disorders. This research is being blatantly ignored by the major media outlets.

Once again, thank you for bringing attention to the unfair reporting.

Sincerely,
Ohio Jane (name changed for publication purposes)
—

Thank you to all the parents that took the time to e-mail us. It makes us feel that last weeks efforts did not fall on deaf ears.

I know someone is going to argue this but I have to say after over 10 years of purchasing domain names the term “chiro” is a poor choice when planning to create websites for patients and other consumers.

Notice I said developing websites for patients and not chiropractors. In chiropractic, there are many sites using the “chiro” prefix in their domain name. We chiropractors tend to see these terms and we say “KiRo.” However, consumers often say “cheero” like cheerios or cheer for me, yippie doodle day. Now in fairness I also hear some consumers say words that sound like “cheeropractic” instead of “KiRoPractic.”

If you are building sites geared towards chiropractors than you may be just fine. If your website is geared towards the general public I’d suggest you stick with the term “chiropractic” in your domain. Whatever you do, don’t get kitchy and make a bonehead mistake like I did thinking anyone is going to know what “c1″ stands for.

There are probably more domains available in the “chiro” area but if you get creative you’ll find there are still a large number of super chiropractic dot coms out there.

Recently I picked up some domains that will appear to be obvious choices when you read them but believe it or not they were available for purchase.

The first one is called Chiropractic Homepage and it is home to a project I am involved with. It’s a project website geared towards working out designs for homepages and other parts of websites. Some good information there if your looking to get into the guts of your web structuring.

If that one was not straight forward enough can you believe Chiropractor Website was available and I think I picked it up for eight dollars. Bought this last year and quickly threw up a template web to the domain. It has some major SEO issues (we’ll get into that another time) but the domain itself gets searched for everyday because people are searching for a “chiropractor website” instead of some complicated name we decided to use because I thought it sounded good (like adiola). If you visit the site you may notice it appears like an office website but it’s actually a template that is a work in progress. I don’t currently promote it in my local area.

I could go down a list of what I think have been great domain purchases which turned out to be duds and I can also count the no brainers that seemed too simple to even think they were available (they were).

So, get your thinking caps on and get searching for that great cheerio domain name that is going to just magnetically draw people to it. Let me know if you pick up something spectacular!

The Yellow Pages directory of Canada (YellowPages.ca) is including RSS content on their directory pages.

From a search engine standpoint the reason someone would include RSS content on their site would be to increase the amount of data showing up on a particular page. Most yellowpages and directory web sites don’t have detailed information about the business listings they are displaying, beyond basic address and contact info. For example, if the Yellow Pages web site had a listing for a chiropractor in Winnipeg, Manitoba there would not be much content on the page other than the doctor’s phone number, address, city information and postal code. The webmaster for the site (or whoever is doing the search engine optimization) will seek to find other sources of content so that more information will show up on the pages being displayed. This approach is sometimes effective in improving rankings for pages in search results.

One particular way to do this is by the use of RSS aggregation. There are numerous ways to take individual RSS feeds or even groups of RSS feeds and display them on a particular page of a web site. The interesting thing about RSS is that the original source of the feed will typically get inbound link love which will increase the likelihood that someone is going to visit the web page of the original author that published the RSS content. I put more information at the end of this post on how to create RSS mixes.

If you’re not confused yet hold on because it’s going to get a little bit more complicated. I was doing some searching online last night and I noticed an article from Planet Chiropractic was appearing on a business listing page of a Canadian Yellow Pages directory. There was a link next to the content indicating the source of the RSS the directory site was displaying. It was not Planet Chiropractic. The source listed was a web site called chiroblogs (a chiropractic blog directory). The web site is aggregating RSS content from a number of locations (with a large amount of content coming from this blog) and it is increasingly appearing in search engines for chiropracticly related queries.

ChiroBlogs contacted us at some point and asked if it was OK to include our content in their index. When it comes to RSS you may want to weigh out the risks versus the benefits of someone else displaying your content. In this case I’m assuming chiroblogs.com is getting an increased amount of traffic especially since they’re being indexed and displayed on corporate web sites such as the Yellow Pages. I could be complaining that they are getting all the glory for content I created, since some of my posts are also showing up on the website. However, one of the RSS pieces of content that was being displayed on the Yellow Pages was the blog entry I posted about a chiropractic adjusting table for sale in Los Angeles, California. In order to view the details of that post one had to click on the source at the yellow page site which then directed them to this web site and the article about the adjusting table. That article also included a link to the actual ad. To complicate things even further the advertisement itself had an RSS feed that was appearing on numerous other web sites, creating multiple other potentials for people to see the content.

One thing I can say about my experience with RSS so far is that information can now travel like wildfire. It offers up an opportunity for content to go viral and move very quickly in many different directions. For someone trying to sell an adjusting table it seems like a good thing. For someone trying to promote a video it seems like a good thing. For someone that has content that they don’t want appearing anywhere else other than their web site, it may not be such a good thing. If that’s the case you may want to put some controls on your RSS feeds if you’re going to still use them. One thing you can consider is maybe just including a few sentences of content into your RSS distribution.

If you’re seeking to learn more about RSS check out these topics…

What does RSS stand for?
Chiropractic Jobs and Other Classifieds Now Available Via RSS

The article linked here may seem incredibly complicated for some but it includes a link to a source for creating custom RSS feed mixes. The results of mastering a tool such as an RSS feed mixer could be extremely valuable to any webmaster. Mixing your RSS feeds

by Michael Dorausch, DC

Spent some time today with leadership of the California Chiropractic Association, to discuss potential for chiropractors, chiropractic groups, and organizations, to work together online in creating more advanced and easy to use interfaces that will be beneficial to chiropractors and the people they serve.

If BJ Palmer were online, I would imagine he would be maximizing fully all the potential the internet had to offer, in promoting and preserving the message of chiropractic.

I have to give credit to Dr. John Bueler for having the vision to put todays meeting together. As a cohesive group we talked about ways to better serve chiropractors using technologies both available today and those that are yet on the edge and upcoming.

There were discussions of teaching chiropractors en mass of how they can improve on their websites, how they can better communicate the message of chiropractic online and in their communities, and how they can use existing tools to best utilize their time invested in internet activities.

The meeting took place among many that CCA leadership is holding this weekend, in conjunction with their annual Summer Convention (which is this weekend in San Diego).

California is a hotbed of creative internet activity, so it’s just natural that an organization like the CCA take a leadership role in not only providing services to their chiropractic members, but also in developing and partnering with others to deliver cutting edge services that can be utilized by other chiropractic organizations throughout the world.

If you are with a chiropractic group or organization that would like to develop advanced technologies that benefit the members of your organization and the people they serve, contact me for more information regarding our chiropractic business and technology services.

Our chiropractic information technology services focus on advising chiropractic organizations and businesses on how best to use the internet to meet their business and/or organizational objectives.

That sounds like a lot of business mumbo jumbo but basically after more than a decade of practically living online I have developed a massive wealth of information that is valuable and available in helping your website do better.

by Michael Dorausch, DC

About a week ago a friend of mine e-mailed me suggesting I check out a new search engine web site called Mahalo. He wanted to get my opinion on the web site so I checked it out (I always love when friends check out my web site as well).

So I checked out the web site and I thought it was pretty basic. It had a simple and clean layout that was easy on my eyes. I spent a few minutes searching for various terms and then e-mailed my friend back to tell him what I thought.

The next day I thought I’d check the site out again since I really didn’t give it a good going through the first time out. I decided to take a look at the FAQ and to do some searches for terms that are currently popular and see just how good this Mahalo was. (Mahalo is Hawaiian for thank you.)

I did a search for the term “SEO” and Mahalo converted it into the key phrase “Search Engine Optimization” bringing me back groups of results. There was a list of the Mahalo top seven which included a wikipedia link and the typical pages I expected. What I thought was really cool was search result number 7, which was for a site called WebMasterWorld. Not only did Mahalo have a link for that web site, it listed the three latest headlines of posts made to the webmasterworld forum.

Further down the page there was also information listing prominent people in the area of SEO. Names included people such as Bruce Clay, Matt Cutts, Barry Schwartz, and Brett Tabke, among others.

Below that was some information on search engine optimization news which had Google News as the primary source of information. That was followed by some links for search engine optimization blogs, search engine optimization tips and tools, and then search engine optimization conferences.

It was the result on conferences that caused me to pause and got me thinking about these results. I was already pretty much familiar with everything on this page but I began thinking that if I knew nothing about search engine optimization there really was some of the “best of the best” information available for me to check out, all from a single page.

Turns out the human editor that created this page is “Dave,” some guy born in Hawaii and living in Los Angeles. Checking further down on Dave’s page I see that he’s written a whole bunch of search related information for Mahalo. First thing that catches my eye in his list is Googles Picasa. Neat thing about these results are that there is a download Picasa link right at the top of the page, along with a bunch of alternative locations to get the free software.

Today I decided to check out the site again and I was even more impressed than I was yesterday. In fact, it seemed as if the search engine web site had already evolved during the past 48 hours and now the results were even better. I decided to make Mahalo my homepage for at least the next 30 days and I’ll do a follow-up after that time.

According to the web site, Mahalo is the world’s first human powered search engine. It is run by an enthusiastic and energetic group of individuals who crunch through numerous web sites seeking out great search results. Rather than automated machine run search engines, these humans filter out spam and do their best to hand pick the best search results they’ve come up with on any number of search terms.

If you’re looking to check out something that’s fresh and new, send your browser over to Mahalo.com.

by Sharon Gorman, DC
Monday Morning Message - 6/12/07
Begin Today

Boy, I have had a crazy few weeks. Just a few weeks ago I moved my practice. I moved into an office three times the size of my last office. I guess it is easier to move into a bigger space rather than a smaller office yet any move is traumatic.

A few days before I made the move I was talking to another chiropractor. I hadn’t seen him in a while and I stopped off at his office one afternoon. He started to tell me about his practice and then I started to tell him about my practice. He cut me off after just a minute or two and asked me a crazy question. He asked me why haven’t I retired already? He knows of my financial success and he couldn’t figure out why I hadn’t hung it up already. Hang it up? I’m just getting started! I have new goals that I haven’t been able to conquer in the last two years and I am more on fire than ever. I am truly challenged by my practice. I love going to work in the morning. I don’t want to ever stop doing what I love to do. I like money but I am not working for money. Sure, easy for me to say, maybe I would feel different if I didn’t have any but that just couldn’t happen. I just don’t see that as a possibility. Making a living surely is not a great challenge but I have a lot of challenge left in me.

I immediately felt myself getting insulted. Do I look like I should retire? Was he trying to hurt my feelings? Was he trying to compliment me because he thinks that I could afford to retire? Well I’m not dead yet! A matter of fact, I’m just getting started. This month I celebrate 23 years in practice. I’ve been a chiropractor more than half of my life. What else would I be or do? I’m the luckiest person in the world.

Now as my children are getting older and I don’t have to look down at them to look them in their eyes any more I often find myself living my life in such a way so that I can be an example for them. That doesn’t make me old. That makes me wise. I live my life as if someone is always watching me. I live my life in such a way as my children could be proud of me. I still have my moments when I want to be “bad” but for the most part I act like a parent - a grown up. That is just maturity not a sign that I am almost done. That is a sign that I’m just getting started.

How’s it going for you? Is the best yet to come? Are there mountains that you still want to climb? Are you challenging yourself? Remember that you can start at any moment. Create a vivid picture in your mind and then put it on paper and then get to work. Create a revised vision and a new life for yourself every day.

- - - - - - - - - -
This Saturday!
Focus Philosophy Night - Saturday June 16
Andy Forelli — Sandy Levenson
Special Program going on from 2-6 pm sponsored by the Fellowship
Join us for dinner before at the restaurant at the hotel at 6:00 pm - Meeting begins at 7

Howard Johnson Hotel
Route 611 Bartonsville, PA (exit 302 off I-80)
(570) 424-6100 for Reservations (ask for Focus Rate)
Contact Sharon Gorman at (570) 350-4091 or at FOCUS2@PTD.NET for more info.

Cost
Suggested fee is the price of one office visit.
We will be passing the hat to cover expenses.

Future 2007 Dates:
JULY 28 - Armand Rossi
August 18, September 15, October 20, November 10, December 1

Google announced on Friday, June 1st, 2007 that they were purchasing popular RSS Feed website FeedBurner.com. I was excited to hear this news as I believe it will greatly advance the utilization of RSS (Really Simple Syndication) online.

FeedBurner is not an old website, according to whois records, the domain was registered in December of 2003. From what I’ve read Google will be incorporating Adwords into RSS feeds which will open up a number of new opportunities for advertisers and webmasters.

RSS is not only for Blogs and News websites, the XML format is being used in many ways and all sorts of content is being syndicated. One simple example is the classified ad website (Planet Chiropractic Classifieds) which is delivering up to date RSS content (classified ads) to anyone subscribing to the feeds. There are thousands of other examples like this one where a once singular point of entry can now be multiplied many times over, providing much greater access to content.

I was attending a conference in Phoenix, AZ when I heard the news about the announcement. I took a few moments to go over some topics related to the purchase and how it will affect the use of RSS over in the coming year.

Check out the video!

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Not the hottest recording quality but this really is important and exciting stuff, especially if you are the company that was purchased  or are developing in the area of RSS.

Planet Chiropractic offers RSS Feeds for our NEWS, CLASSIFIEDS, and this BLOG. Watch for RSS Syndication to be available soon on our Chiropractic Seminars & Events pages. For those interested, a version of our news xml feed is available via FeedBurner (check the news link above to view).